Dharma Bum
A few months ago we did some conceptual work for a company in Thailand called Dharma Bum, or it wasn't called anything really until we came up with the name. Dharma bum is an interesting brand because it is entwined into the desires of people and what they want to get out of their lives. There's a side of us that feels the need to do good, and there's another side that is totally content with spending the entire day eating pineapple on the beach. Dharma Bum’s first shop will open in Phuket in time for the winter season and will be followed by a string of boutiques both in Asia and Europe. Check out the website, produced in Thailand at www.dharmabum.eu .